PRIVACY STATEMENT
Baitsmith, LLC is committed to respecting the privacy rights of our customers and all visitors to our web site. We take this matter very seriously, and have instituted this Privacy Statement in order to explain its privacy practices on this web site.

Baitsmith, LLC is the sole owner of the information collected on baitsmith.com. Baitsmith, LLC collects personally identifiable information from our users at several different points on the batismith.com, as described below.

Orders
If you purchase a product or service from us, we request certain personally identifiable information from you on our order form. You must provide contact information (such as name, email, and shipping address) and financial information (such as credit card number, expiration date).

We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you. We will use your email address to send your order confirmations and other communication directly pertaining to an order you have placed. Unless you opt-out, we also may use this information to provide you with customer service and to send you information about products and services offered by us or others in which we believe you may be interested.

Customer Service
Based upon the personally identifiable information you provide us, we will send you a welcoming email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your stated preferences.

Profile

We store information that we collect through cookies, log files, clear gifs, and/or third party sources to create an aggregated "profile" of your preferences. We tie your personally identifiable information, and your purchasing history, to information in the profile, in order to provide tailored promotions and marketing offers and to improve the content of the site for you. We do not share your profile with other third parties for any other purposes.

Payment Processing
We use a credit card processing company to bill you for goods and services. These companies are not authorized to retain, share, store, or use personally identifiable information for any other purposes.

Legal Disclaimer
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on baitsmith.com.

Security
The security of your personal information is important to us. When you enter sensitive information (such as credit card number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL).

We make reasonable efforts to follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our Web site, you can send an email to us at baitsmith.com .

Changes to This Privacy Statement

We reserve the right to modify this Privacy Statement at any time, so please review it frequently. Any changes to this Privacy Statement will be posted here. If we make material changes, we may also place a notice on the baitsmith.com homepage, and/or other places we deem appropriate.

SECURITY

The security of your information is very important to us. We use the 128-bit Secure Socket Layer (SSL) technology to protect the security of your online order information. SSL technology encrypts your order information to protect it from being decoded by anyone other than baitsmith.com.

Once you enter the checkout page your computer will begin communicating with our server in secure mode. You can tell that you are in secure mode by the following:

• The "http" in the web address will be replaced by "https" 
• Depending on the browser, you will see either a padlock (Microsoft Internet Explorer, AOL, Netscape Communicator) or a solid key (Netscape Navigator) in the lower section for the browser window.
• Only browsers that use the 128-bit Secure Socket Layer technology are able to order through this web site. If your browser does not support SSL, you can get an upgrade at Microsoft's or Netscape's home page.